MVNO for ISPs: How the Hubsoft + Gertel Integration Works
Learn how MVNO works for internet service providers (ISPs) and how the integration between Hubsoft and Gertel enables them to offer mobile plans under their own brand.
What Is an MVNO?
MVNO (Mobile Virtual Network Operator) is a model in which a company offers mobile services—voice, data, and SMS—using the network infrastructure of a carrier that already owns towers and antennas, without having to build this physical infrastructure. In the case of the Hubsoft and Gertel integration, the network used is Vivo’s, through Telecall’s infrastructure, ensuring nationwide coverage.
What does Gertel offer ISPs? Gertel is an MVNO specializing in building complete mobile phone solutions for internet service providers (ISPs) that want to expand their portfolio and strengthen their own brand. Its offering goes beyond simply activating SIM cards: Gertel provides infrastructure, technology, and technical and sales support, from activation through post-sales, enabling the provider to operate its mobile product with the perceived quality of the country’s largest carriers.
What the Hubsoft Integration Enables in Practice
With the integration active, the provider can, directly in Hubsoft:
- Link MVNO plans to the customer record
- Automatically suspend the line in case of nonpayment
- Process number portability, with the information transmitted to the platform
- Track all registered services and numbers through reports
This means the provider’s team does not need to switch between different systems to manage internet and mobile phone services for the same customer—everything is centralized in the same operation.
Why Does This Matter for the Provider?
Adding mobile plans to the portfolio is a way to increase revenue per customer without relying exclusively on broadband upgrades, while also reducing the chance that the subscriber will purchase mobile phone service from a competitor. Since nonpayment suspension and portability are already integrated into Hubsoft, the provider also avoids the rework of managing these processes on a separate platform.
Mobile Phone Service as a Natural Extension of the Provider’s Operation
Offering mobile plans is no longer limited to large carriers. With the MVNO model and the integration between Hubsoft and Gertel, the internet service provider (ISP) can expand its portfolio, increase customer-perceived value, and manage everything—internet and mobile phone services—in the same system.
Frequently Asked Questions:
Do I need my own mobile phone infrastructure to become an MVNO?
No. That is precisely what the MVNO model is for: Gertel uses Vivo’s network through Telecall, so the provider does not need to invest in antennas or towers.
What happens if the customer fails to pay for the mobile plan? The integration between Hubsoft and Gertel enables the line to be automatically suspended for nonpayment, just as with internet service.
Can I transfer a number to a Gertel plan?
Yes. The integration transmits portability information to Gertel’s platform.
How does the provider track sold mobile plans?
All registered services and numbers can be tracked through reports directly in Hubsoft.
Want to learn more? Click here to talk to our team.
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